TUMI
TUMI is a New Jersey-based manufacturer of luxury suitcases and travel products. It is the Rolex of luxury travel gear.
The Problem
The current TUMI website delivers a fragmented digital experience and is not optimized for mobile, limiting usability and accessibility.
The challenge is to reimagine the end-to-end digital product experience across desktop and mobile, with a focus on creating a seamless, user-centric mobile design.
User Research
6 proto-archetype “customer personas” drafted
3 journey narratives written
8 Mural boards created
~530 sticky notes
~70 sketches
Created hand sketches and wireframes defining each flow with utmost detail to offer a seamless customer journey
20+
UT sessions
